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    12 outrageous PR stunts—and the lessons learned →

    stunt (n.) “feat to attract attention,” 1878, Amer.Eng. college sports slang, of uncertain origin. Speculated to be a variant of colloq. stump “dare, challenge” (1871)

    A PR stunt is a daring or challenging feat to attract media attention. Pioneered by the likes of P.T. Barnum, and mastered by folks like Richard Branson, the stunt has become a tool to generate publicity—lots of it. So what can we learn from 12 of the most outrageous stunts? Click on the link to read more. (LOVE # 12) 

    — 3 years ago with 21 notes
    #public relations  #pr  #pr stunts  #pr stunt  #marketing  #marketing campaign  #marketing to your mind 
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